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Designed for Discovery

Art Direction

The App Store
The newly redesigned App Store in iOS 11 provides a new perspective with  additions such as weekly curated updates of what’s next in app culture, daily stories of apps and how they impact our lives, articles with tips and tricks, themed lists of apps for users to explore, and game + app of the day.

Overview of Problem
Apple’s App Store advertising strategies does not par with the newly redesigned app concept of discovery. Their only exposure is through Twitter and the app itself. With a whole new redesign, promoting the app as extensive as their other products, e.g. Apple Music, can provide users a new perspective on how they perceive the App Store and their experience with the app and the games included.

Solution(s)
Billboards