Tagwalk is a fashion search engine that allow users to search by brand, season, city, trend, color, fabric,
and/or style of every look from every runway show around the globe year long. Each event, designers
present hundreds of runway shows totaling many
thousands of looks. Users can keep up-to-date with the latest while being
able to create mood-boards for projects, inspiration, etc.
and share it.
It was created by Alexandra Van Haute, a former Vogue
assistant, to take away the pain out of research and help
the industry players do their job more efficient. They
describe themselves as a neutral source and in three
words: fashion, simplicity, and rapidity.
The UX of the mobile website of Tagwalk isn’t as efficient
as it is in desktop and it’s holding back the potential of
this researching tool the targeted users who are mostly
on-the-go and not tied to a desk at all times.
Designing a mobile app for Tagwalk that can be efficiently
used on-the-go can increase efficiency for people in
the industry who can quickly research and/or gather
the latest or previous looks, potentially increasing their
number of users.
Fashion School Students
Job Roles in Fashion
Select clothing and accesories for published editorial
features, print or television advertising videos,
performances, and public appearances. Part of a larger
team assembled by a client, collaborates with designers,
photographers, directors, hairstylists, etc. Must have a passion for fashion and keen eye, keep up
with latest fashion trends, be familair with a full range
of labels, understand relationship between body and
clothing, highly organized, ability to work to a schedule,
self-motivated and trustworthy.
II. Fashion journalists
Reports the latest fashion trends by writing articles,
blogs, or other forms of copy for multiple outlets. Work
published for magazines, newspapers, websites, social
media channels, blogs, and/or television. Large portion
of the job is doing research rather than writing such as
interviews, fact-checking, and attending events. Assigned
weekly subjects, or pitch a new idea.
III. Fashion designer
Curates clothing and accesory designs for high street
fashion, ready-to-wear outlets, and special markets such
as couture. Responsible for creation of designs concepts translated
to garments, analyze fashion trends, attenting rynway
shows, develop moodboards to illustrate themes, create
new sketches and prototypes, and complete business,
marketing, and supervising tasks.
I. Vogue Runway
Unlimited access to fashion shows, latest Ready-To-Wear,
couture, resort, pre-fall, and menswear collections in
New York, Milan, Paris, and more — within minutes. Features include archive of shows, reviews, bookmarks,
videos, street style, and beauty coverage. Features app lacks that Tagwalk include search
functionality by brand, season, city, trend, color, fabric =,
I. What does she do?
Select clothing and accessories for editorial features and print
Keep up-to-date with the latest trends
Keep track of marketplace, see what influencers are wearing, and what are some up and coming designers
Traveling, talking on the phone, and schedule A LOT
Creates moodboards for projects and reports
Looks at what other stylists are working on, loving, etc. on social media
II. How does she feel?
III. What does she think?
I need more time for myself
Would like to know more about specific designer they’re gathering looks from
Would like to save a look without creating a moodboard/ keep up with news, trends, etc. on the go
IV. What does she say?
“What are journalists saying about this trend/collection/look?”
“Mobile website isn’t as fast as in desktop.”
“What are other stylists (“tagwalkers”) looking at?”
“There’s so many similar collections and looks in a year, how am I going to sort them out?”